The India entry problem
Great products fail in India for avoidable reasons.
Regulatory maze
IEC, AD code, BIS/CRS, customs classification, DPDP, e-waste EPR and GST.
Fragmented distribution
No single channel reaches India’s regions and segments well.
Price vs premium
A price-sensitive base that erodes premium brands without discipline.
Service expectations
Enterprise buyers demand fast, local, accountable after-sales.
Long, complex cycles
Multi-stakeholder B2B sales that need patience and local trust.
Brand & trust risk
One wrong partner can damage years of global reputation.
Proof · HSM Germany
What we’re building for HSM, we can build for you.
Ten10 is a new Indian brand led by a team with 25 years in environment and sustainability. As HSM GmbH + Co. KG’s official partner for India and Bhutan, we own the journey from import compliance to enterprise delivery, and we brought HSM’s newest ProfiPack ecoChip to India first.
- Compliant import and landed-cost engine
- Leadership relationships with premium enterprises, including marquee FMCG manufacturing
- A tiered premium dealer network across India and Bhutan
- A recurring platform: service, genuine parts and certificates
Ways to partner
Flexible models, built around your appetite.
Exclusive India distribution
We import, sell and service as your exclusive India partner.
Market-entry & GTM mandate
We design and execute your India launch and first accounts.
Build–operate–scale
We build the market and network; you scale in as it matures.
Representative / JV
A deeper, co-invested structure for the long horizon.
What you gain
- Speed to market, without the learning curve
- A single accountable owner of your India outcome
- Compliance and operations de-risked
- Premium positioning and protected margins
- A scalable network and recurring revenue
What we ask
- India and subcontinent exclusivity
- Product training and technical support
- Competitive principal pricing to win
- Marketing co-investment to build the brand
- A multi-year horizon and shared targets
The market-entry playbook
From first conversation to market leadership.
Intelligence & strategy
Sizing, segments, competition, India thesis.
Compliance & setup
Registrations, certifications, customs, logistics.
Commercial model
Landed cost, premium pricing, forex cover.
Go-to-market
Brand, collateral, demand, first key accounts.
Scale & recurring
Partner network, service depth, recurring revenue.
Contact
Let’s build your India market.
Start with a focused India-entry assessment: market sizing, regulatory path, commercial model and a 12-month go-to-market plan for your technology.
Registered office
Innov8, Naman Chambers, 8th Floor, C-32, G Block, BKC, Bandra (East), Opp. Dena Bank, Mumbai 400051
Serving India, Bhutan and the subcontinent.